Executive Summary
The name “Icelandair” on a boarding pass identifies a brand and a flight-number system. It does not always identify the company whose crew is flying the aircraft. Icelandair’s operations are spread across at least five kinds of operators:
- the mainline certificate holder, Icelandair ehf.
- its wholly owned regional certificate holder, Flugfélag Íslands
- a contracted feeder carrier, Norlandair
- codeshare partners in Greenland and the Faroe Islands
- third-party wet-lease providers
Icelandair also operates aircraft for other airlines through its Loftleiðir Icelandic arm. In August 2026 it acquired a stake in a Maltese certificate holder, which will add another layer to this arrangement. This paper traces how the layers formed and what they mean for passengers, regulators, and labor.
1. Historical Background
The relationship between Icelandair and Flugfélag Íslands is one of shared descent rather than partnership between strangers. Flugfélag Akureyrar was founded in Akureyri in 1937, moved to Reykjavík in 1940 and took the name Flugfélag Íslands, and later adopted Icelandair as its international trade name. Flugfélag Íslands merged with its rival Loftleiðir under the holding company Flugleiðir in 1973, and in 1979 Flugleiðir took over both parents’ operations, using Icelandair internationally while keeping Flugleiðir domestically.
The domestic arm was separated out again later. In 1997, Flugfélag Norðurlands was combined with Flugleiðir’s domestic operations under the revived name Flugfélag Íslands, marketed in English as Air Iceland. The company rebranded as Air Iceland Connect on May 24, 2017. The historic name therefore now belongs to the subsidiary, not to the mainline company that grew out of the original Flugfélag.
2. The 2020–2021 Integration: One Brand, Two Certificates
The central arrangement dates from the pandemic. In March 2020, Icelandair Group decided to fold Air Iceland Connect’s sales, marketing, operations, finance, HR, and IT into Icelandair. The subsidiary’s Air Operator Certificate would remain separate, and its crews would stay on its payroll. From March 16, 2021, domestic and regional flights moved to Icelandair’s FI flight numbers, while the two companies kept separate operating licenses.
That structure still stands. Iceland’s official register lists Icelandair ehf. as AOC IS-001 and “Flugfélag Íslands Dba: Icelandair” as AOC IS-003, licensed for air transport and medical flights. In practice, the Dash 8 turboprop fleet sits under the regional certificate. One 2026 fleet count gives Icelandair 39 aircraft in total, with three Dash 8-Q200s and three Dash 8-Q400s operated under Flugfélag Íslands.
The result is a brand-and-operator split. A passenger flying Reykjavík–Akureyri buys an Icelandair ticket with an FI number, but the legal operator, crew employer, and certificate holder is Flugfélag Íslands.
Recent turbulence in the regional fleet
The regional operation’s future was recently unsettled. In 2025, Icelandair planned to retire the 37-seat Dash 8-200, probably in 2026. Once a longer runway at Ilulissat let the Q400 land there, Ísafjörður would lose its service. Government contracts then reversed that plan. Icelandair dropped the retirement because new government-supported contracts for Ísafjörður and Höfn made operating the aircraft economical again. State purchasing decisions, not only fleet strategy, now shape which aircraft the regional certificate flies.
3. Norlandair: The Feeder Below the Feeder
Norlandair is the clearest case of an independent operator woven into Icelandair’s domestic offer. It is also part of the Flugfélag lineage. Norlandair was founded on June 1, 2008, when it bought Air Iceland’s Twin Otter operation. Its roots go back to a 1974 company of the same name in which Icelandair took a stake in 1975. Ownership is now outside Icelandair Group: KEA Eignir and Air Greenland are its two largest shareholders, holding 87% between them.
Norlandair serves the thinnest routes. It flies from Akureyri to Vopnafjörður, Þórshöfn, and Grímsey, and from Reykjavík to Bíldudalur and Gjögur. A partnership with the regional carrier lets passengers book Reykjavík to Grímsey, Vopnafjörður, or Þórshöfn on a single ticket with a connection in Akureyri.
Most of these routes run under government tenders, so the boundary between Icelandair and Norlandair moves as contracts change hands. A 2025 reply from the infrastructure minister to the Althing shows Norlandair holding the Bíldudalur, Gjögur, Grímsey, Þórshöfn, and Vopnafjörður contracts, while Icelandair won a March 2025 tender for Hornafjörður, where Norlandair was the incumbent. Icelandair began flying to Höfn from Reykjavík’s domestic airport in September 2025. Through public procurement, Icelandair and Norlandair act as partners and competitors at the same time.
4. Codeshare Operators in the West Nordic Region
At the international edge of the regional network, Icelandair sells seats on aircraft it does not operate at all. On October 17, 2024, at the Arctic Circle Assembly in Reykjavík, Icelandair signed codeshare agreements with Air Greenland and Atlantic Airways. The first service under the Air Greenland agreement was operated by Air Greenland from March 18 to October 23, 2025. The deal could not take full effect until Air Greenland completed certification under international safety standards.
The links run in more than one direction. Air Greenland is a major shareholder in Norlandair, a feeder partner of Icelandair. Air Greenland is also a codeshare partner of Icelandair. So the West Nordic carriers are bound together by both ownership and commercial ties.
5. Wet-Lease Providers Flying as Icelandair
During peak seasons and fleet transitions, other airlines’ crews operate Icelandair-numbered flights. For summer 2026, Icelandair scheduled a Heston Airlines A320 from June to October on routes from Keflavík to Amsterdam, Brussels, Copenhagen, Frankfurt, Helsinki, London Gatwick, Munich, Nuuk, Oslo, Paris, Stockholm, and Zurich. Heston is a Lithuanian ACMI specialist based in Vilnius. Delivery delays have also forced short-notice leases. Icelandic press reports noted that a late A321 delivery led Icelandair to wet-lease an aircraft from Heston for several days at the start of a month.
The timing matters. Icelandair’s last scheduled 757 and 767 flights are planned for January 6, 2027, after which international routes will use A321LR, A321XLR, and 737 MAX aircraft. Wet leasing fills capacity gaps while the fleet changes.
6. Icelandair as Operator for Others: Loftleiðir Icelandic
The arrangement also runs in reverse. In 2003, Icelandair Group revived the Loftleiðir name for its new wet-lease and charter subsidiary, Loftleiðir Icelandic. Loftleiðir does not fly under its own certificate. Its own materials state that its ACMI work draws crews from both Loftleiðir Icelandic and Icelandair, under Icelandair’s certificate IS-001. Loftleiðir is a marketing and contracting entity: a brand selling the mainline certificate’s capacity, just as “Icelandair” on domestic flights is a brand selling the regional certificate’s capacity.
7. The Maltese Certificate: A Pending Third Operator
The newest development is a European certificate outside Iceland. On August 20, 2026, Icelandair Group announced it had acquired 49% of Fly Play Europe Holdco for USD 686 thousand, with options to increase the stake. The deal still requires agreement with Maltese aviation authorities on continued use of the certificate. The Maltese AOC, MT-85, was suspended at the time, with no aircraft registered to it.
Icelandair stated its intent plainly at the letter-of-intent stage. Aircraft meant for the long term in its route network would be operated in Iceland, and other aircraft would be operated in Malta, which the company said would simplify its operations. Not everyone welcomes the plan. A pilot who flew for Icelandair for 43 years argued on RÚV that the Malta deal is probably aimed at cutting labor costs through social dumping.
8. Analysis
For passengers. The operating carrier, not the marketing brand, holds the crew, the certificate, and much of the operational responsibility. A traveler booking “Icelandair” may be flown by Flugfélag Íslands, Norlandair, Air Greenland, Atlantic Airways, Heston, or eventually a Maltese entity. Disclosure of the operating carrier at booking therefore matters a great deal.
For regulators and the state. Iceland’s domestic network depends on public service contracts. Each tender round can move routes between Icelandair’s certificate and Norlandair’s. The Dash 8-200 reversal shows that state purchasing now directly affects fleet planning.
For labor. Each certificate creates its own employment boundary. Flugfélag Íslands crews stayed with the subsidiary after 2021. A Maltese certificate would create a new boundary with different legal and tax conditions, which explains the pilot opposition.
Institutionally. The Icelandair family is a set of nested shells. Historic names (Flugfélag Íslands, Loftleiðir) have been kept as legal or commercial entities. One brand unifies them for the customer, while separate certificates divide them for regulators and labor. The 2021 integration did not merge two airlines. It merged their storefront and left their legal structures intact.
9. Conclusion
Icelandair is best understood as a marketing system on top of several operating entities, not as a single operator. Flugfélag Íslands is the oldest of these and has been reduced to an operator of record that does business as its own descendant. Norlandair, the West Nordic codeshare carriers, and wet-lease providers extend the brand’s reach without extending its certificate. Loftleiðir and the Maltese stake show the group moving toward more certificates, not fewer. Anyone analyzing Icelandair’s reliability, labor relations, or public obligations needs to ask, flight by flight, which company is actually flying.
Sources:
- Icelandair history
- Island.is AOC holders
- ch-aviation: Icelandair acquires 49% stake in PLAY Europe’s Maltese AOC
- Icelandair Group release via MFN (Aug 2026)
- Icelandair LOI release via MFN (Apr 2026)
- Norlandair: About
- Althingi, document 842 (2025)
- AirlineGeeks: Icelandair Reworking Domestic Network
- AirlineGeeks: Icelandair to Keep Dash 8-200
- AeroRoutes: Heston A320 network NS26
- Air Greenland codeshare announcement
- Loftleiðir Icelandic: ACMI
- TravelMole: Icelandair merges with Air Iceland Connect
- RÚV: Þetta helst
